The Forces of the Marketing Environment Include

question 1

Multiple Choice

The forces of the marketing environment include

• A)political,legal and regulatory,sociocultural,technological,economic,and competitive.
• B)sociocultural,legal,regulatory,economic,and competitive.
• C)legal,regulatory,political,and sociocultural.
• D)competitive and noncompetitive forces that affect most lifestyles.
• E)fairly static components.

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Definitions:

Subsidiary Ledgers

Detailed records that contain information about specific accounts, supporting the totals recorded in the general ledger.

General Ledger

The master set of accounts that summarize all transactions occurring within an entity, providing a complete record of financial transactions over the life of the company.

Vertical Analysis

A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets, liabilities, and equity) is represented as a proportion of the total account.

Theme Parks

Large outdoor entertainment venues designed to offer a wide range of attractions, rides, and entertainment based on a particular theme or set of themes.