If Southwest Airlines Offers a Groupon Promotion for Half-Price Fares,it

question 11

Multiple Choice

If Southwest Airlines offers a Groupon promotion for half-price fares,it must ensure that the number of allowable Groupon participants doesn't exceed the number of seats on the various flights in the promotion.It must also ensure that it has clearly stated the promotional guidelines online in the offer so consumers understand it fully.This relates to which of the following marketing management activities?

• A)Strategic planning
• B)Planning
• C)Organizing
• D)Implementation
• E)Marketing control

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Definitions:

Preferred Stock

A type of stock that gives its holders preference over common stockholders in terms of dividend payments and assets during liquidation.

Capital Structure

The mix of debt and equity financing a company uses to fund its operations and growth.

Noncontrolling Interest

An ownership interest in a subsidiary not attributable, directly or indirectly, to the parent company, reflecting the equity in a subsidiary not owned by the parent.

Subsidiary

A company that is controlled by another company, known as a parent company, through the ownership of more than half of its voting stock.