The Forces of the Marketing Environment Primarily Affect Marketers in Three

question 123

Multiple Choice

The forces of the marketing environment primarily affect marketers in three ways: They influence customers by affecting their lifestyles and preferences for products; they determine whether or how a marketing manager can perform certain marketing activities; and they

• A) affect a marketing manager's decisions and actions by influencing buyers' reactions to the firm's marketing mix.
• B) dictate that changes be made to the existing marketing mix despite any negative reactions from customers.
• C) make most new products obsolete very quickly so that research and development must continually develop new products.
• D) cause most advertising to be ineffective at communicating product benefits due to rapidly changing environmental forces.
• E) change a customer's decisions about the appropriate marketing mix for the company and its various products.

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Definitions:

Chronic Traumatic Encephalopathy

A brain condition associated with repeated head impacts, not necessarily concussions, leading to neurodegenerative disease which can result in behavior, mood, and cognitive problems.

Concussions

Brain injuries caused by a blow to the head or a sudden jolt that can disrupt normal brain function.

Autopsy

A postmortem examination to discover the cause of death or the extent of disease.

Closed-head Injuries

A type of traumatic brain injury where the skull remains intact but the brain is damaged due to a blow to the head or rapid acceleration/deceleration.