According to the Marketing Concept, an Organization Should Try to

question 143

Multiple Choice

According to the marketing concept, an organization should try to

• A) consider short-run objectives and cash flow needs before developing new products.
• B) define its business as "making a product."
• C) provide products that satisfy customers' needs and allow the organization to achieve its goals.
• D) put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel.
• E) view selling activities as the major means of increasing profits.

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Definitions:

Primary Care

Basic or initial healthcare services that focus on general wellness, the prevention of health issues, and the treatment of common illnesses or conditions.

Restraining Healthcare Spending

Efforts aimed at controlling the growth of healthcare costs to prevent them from consuming a disproportionate share of resources.

Uninsured

Referring to individuals or entities that lack health insurance coverage, which can result in limited access to healthcare services and financial hardship in the event of illness or injury.

Affordable Care Act

A comprehensive health care reform law enacted in 2010 in the United States, aimed at increasing health insurance coverage and reducing the costs of healthcare.