Which of the Following Best Describes the Acceptance of the Marketing

question 151

Multiple Choice

Which of the following best describes the acceptance of the marketing concept by American organizations?

• A) The marketing concept has yet to be fully accepted by all organizations.
• B) All organizations fully utilize the marketing concept to run their businesses.
• C) Nearly half of all organizations are still in the sales orientation and have not implemented the marketing concept.
• D) Most organizations have really not accepted the marketing concept because of its many costs and problems.
• E) Although American organizations fully accept the marketing concept, many foreign companies do not.

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Definitions:

Direct Write-off Method

An accounting technique for recognizing bad debts where specific uncollectible accounts are directly written off against income when deemed unrecoverable.

Aging of Receivables Method

An accounting technique used to estimate the amount of and provision for doubtful accounts by categorizing receivables according to the length of time they have been outstanding.

Direct Write-off Method

An accounting method in which uncollectible accounts receivable are directly written off against income at the time they are deemed irrecoverable.

Aging Report

A financial report that categorizes a company's accounts receivable according to the length of time an invoice has been outstanding.