Business Decisions Made in Creating a Marketing Mix

question 105

Multiple Choice

Business decisions made in creating a marketing mix

• A)are made before a target market is identified.
• B)are unchangeable once they are agreed upon by management.
• C)are only as good as the organization's understanding of the needs of the target market.
• D)usually take place when a strategic window is open.
• E)must always be consistent with the firm's opportunities.

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