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Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationist and wanted to make their business more sustainable.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.Greensprings' competitors,the traditional cemeteries,focus on advertising and personal selling of their services.This indicates a(n) ____ orientation.
Genetic Defect
A hereditary condition resulting from an abnormality in an individual's DNA.
Amniotic Fluid
The protective liquid contained within the amniotic sac that surrounds and protects the fetus during pregnancy.
Metabolic Defect
An abnormality in the chemical processes in the body that can result in disease or health issues.
Eric Church
An American country music singer-songwriter known for his contribution to the country music genre.
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