Explain the Different Types of Growth Strategies That Can Be

question 80

Essay

Explain the different types of growth strategies that can be used by a strategic business unit.

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Definitions:

Required Sales

The amount of sales a company needs to achieve in order to cover all its costs and reach its break-even point.

Variable

An element or factor that is subject to change or variation, often used in financial analysis or scientific experiments.

Fixed

Refers to expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Contribution Margin

The difference between a company's sales revenue and variable costs, which contributes to covering its fixed costs and generating profit.