Resource Deployment and Coordination of Functional Areas of Business Are

question 63

Multiple Choice

Resource deployment and coordination of functional areas of business are determined by

• A)the mission statement.
• B)corporate strategy.
• C)business-unit strategy.
• D)marketing strategy.
• E)the marketing mix.

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Definitions:

Drafting

The process of creating a preliminary version of a document or plan.

Brainstorms

A group or individual creativity technique designed to generate a large number of ideas for the solution to a problem.

Jot-dots

A technique for making brief, bullet-pointed notes to capture key information succinctly.

Freewriting

Freewriting is a prewriting technique in which a person writes continuously for a set period of time without regard to spelling, grammar, or topic, to generate ideas and overcome blocks.