While Silk Soymilk Engages in Environmental Scanning and Analysis, the Company

question 104

Multiple Choice

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

• A) inactive
• B) reactive
• C) proactive
• D) negative
• E) variable

---

Definitions:

Potential Drawback

A possible disadvantage or negative outcome associated with a decision or action.

Statement Of Purpose

Planning statement that defines why you are preparing a report.

Analytical Report

A type of business report that uses qualitative and quantitative company data to analyze performance and make recommendations.

Informational Report

A factual document that presents data and analysis without the writer's opinion, often used in business and science to inform decision-making.