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Alex has been analyzing information from his company's database about customer purchasing habits,since he is responsible for the managing the growth of the industrial supply division of his company.Alex plans to use the information from his analysis to create new marketing strategies that will develop and sustain relationships with those customers who are more profitable for the company.What type of concept is Alex using?
Invested Capital
Funds invested in a company by the shareholders and lenders, used for the purchase of assets and operation of the company, aiming for business growth and profitability.
Expansion Alternatives
Various strategies or methods a company may consider to grow its business operations, such as opening new locations, product diversification, or acquisitions.
Investment Center
A business unit within an organization that is responsible for its own revenue, expenses, and investments, and is evaluated based on its return on investments.
Revenues
The total income generated from normal business operations, before any expenses are deducted.
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