LLBean Uses Technology to Help Them Identify Specific Customers,establish Interactive

question 64

Multiple Choice

L.L.Bean uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.L.L.Bean is using the ____ approach.

• A)target market positioning
• B)SWOT analysis
• C)customer relationship management
• D)total quality management
• E)internal marketing

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Definitions:

Information Transfer System

Mechanisms or structures that facilitate the exchange of data or knowledge between different entities or processes.

Fossil Record

The collection of fossils, which provides historical evidence of past life and evolution on Earth.

Ferns

Ferns are non-flowering vascular plants that reproduce via spores and have fronds, belonging to a group called Pteridophyta.

Amphibians

Cold-blooded vertebrates that can live both in water (using gills to breathe) and on land (breathing with lungs) at different stages of their life.