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Scenario 3.2 Use the Following to Answer the Questions

question 105

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Scenario 3.2
Use the following to answer the questions.
Clayton Homes,a mobile home manufacturer since 1934,introduced its new iHome in 2009.The iHome is one of the first of its kind,designed as an updated,modern version of the modular home,offered as a base home plus add-ons known as "pods." The base home is a one-bedroom,one-bath 734-square foot version at a price of around $80,000.There is also a 1,000 square-foot version for around $100,000.All versions may add on the additional one-room pods as desired which are shipped to your location and constructed on-site.The homes offer galvanized metal roofing,corrugated steel siding,VOC-free paints,and a "butterfly" roof that collects rainwater.The iHome uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels,tankless water heaters,and low-flow faucets.In addition,it comes with bamboo flooring,a renewable resource.The modular,pre-fabricated design offers endless options for creating the customer's home and its engineered building system cuts down on construction waste.Due to the "green effects" of the iHome,the state governments have given it a tax abatement for any sales taxes.
-Refer to Scenario 3.2.In what type of competitive structure is Clayton Homes most likely operating?

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Definitions:

Strategic Planning

The process of defining an organization's direction and making decisions on allocating its resources to pursue this strategy.

Human Resource Planning

Involves forecasting the organization's future human resource requirements and developing plans to meet those needs.

Workforce Reduction

Strategies and practices aimed at decreasing the number of employees within an organization through layoffs, attrition, or retirements.

Senior Management

Top-level executives responsible for the strategic direction and overall operations of an organization.

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