UPS Is Considering Its Distribution Strategy for the Next Five

question 93

Multiple Choice

UPS is considering its distribution strategy for the next five years. As part of the strategy development, UPS is investigating the use of radio frequency identification, consumer payments through smart phones, Facebook, and Twitter and how they might use these to interface with their customers. UPS is most likely engaging in

• A)product differentiation.
• B)monopolistic competition.
• C)technology assessment.
• D)distinctive promotional methods.
• E)innovative marketing.

Understand the concept of generic competition and its examples.

Describe the role and activities of corporate affairs in the analysis of the external environment.

Define data and distinguish it from information, analysis, and insights.

Identify components of the internal environment and their relevance.

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Definitions:

Retailer

An entity or individual that provides products directly to buyers, instead of selling them through a wholesaler or supplier who typically distribute their goods to other businesses.

Private Branding

A strategy where a retailer sells products under its own brand name, rather than the name of the manufacturer.

Store Brands

Products that are branded and sold by a retailer under its own label.

Kirkland

A brand name owned by Costco Wholesale Corporation that offers a wide range of products, including groceries and household goods.