How Would Marketers Most Likely Benefit from the Consumer's Right

question 32

Multiple Choice

How would marketers most likely benefit from the consumer's right to be heard?

• A)Consumers will also tell others about their bad experience with the company.
• B)The company can use the information to make its products better.
• C)They gain valuable information about their competitors.
• D)Consumers are more loyal to companies who have wronged them.
• E)More information about the products can be posted online.

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Definitions:

Cumulative

Describes items that are totalled up over a period of time, such as dividends that accumulate if not paid out.

Common Stockholders

Individuals or entities that own shares in a corporation, representing claims on the company's assets and earnings.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often with fixed dividends.

General Partnership

A business arrangement where two or more individuals share ownership and the responsibility for managing a company and the liability for the company's debts.