Wade Is Puzzled by the Recent Decrease in Sales at One

question 144

Multiple Choice

Wade is puzzled by the recent decrease in sales at one of the Auto Zone locations for which he is the regional manager.He knows that new car sales are down by reading the paper,so he thinks that people should be driving more used cars,which need repairs.Wade knows that he needs to find out why customers are coming to the stores in his area,and the best way to approach this problem and obtain accurate information is to use

• A)the marketing research process.
• B)the opinions of store managers.
• C)company sales' data.
• D)hypothesis testing.
• E)stratified sampling of customers.

---

Definitions:

Minutes

Units of time equal to sixty seconds or one-sixtieth of an hour.

Driving Hours

The number of hours spent operating a vehicle, either for a specific period or cumulatively over time.

School

An educational institution where students receive learning and instruction, typically in a variety of subjects.

Categorical Variable

A variable that can take on one of a limited, and usually fixed, number of possible values, assigning each individual to a particular group or nominal category.