Scenario 5.2 Use the Following to Answer the Questions

question 159

Multiple Choice

Scenario 5.2
Use the following to answer the questions.
Colin Jackson recently purchased Blue Waters Adventures,a kayak and canoeing rental business near the Chatsworth River in Arizona.Blue Waters Adventures had been in operation for five years and was located in an ideal area.Even though the winters in the area can be cold,kayaking and canoeing activities are generally popular year-round.After two months of operation,it became clear why the previous owners had sold the business.While the business appeared to be ideally located,sales were extremely disappointing.
-Refer to Scenario 5.2.Colin decided to apply some of the things he had learned in his marketing research class to his business.The first thing he should do is to ___________ which will help him ______

• A)develop a questionnaire;collect the necessary data.
• B)identify a sample frame;contact the appropriate respondents.
• C)define the problem to be researched;determine his data needs.
• D)conduct store exit interviews;give him an idea of the problem.
• E)collect secondary data;contact the appropriate respondents.

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Definitions:

Lead Time

The amount of time between the initiation of a process and its completion, often referring to the delivery time of materials or the production cycle.

Standard Deviation

A statistical measure that quantifies the dispersion or variability of a set of data points from their mean, used to gauge the amount of variation.

Service Level

A measure of the quality of a service provided, often defined as the percentage of customer demand that is met through immediate stock availability.

Lead Time

refers to the total time that elapses between the initiation and completion of a production process, from order to delivery.