The Major Disadvantage of a Mail Survey Versus a Telephone

question 1

Multiple Choice

The major disadvantage of a mail survey versus a telephone or personal survey is

• A) having to offer premiums.
• B) the failure of respondents to return the questionnaire.
• C) the elimination of interview bias.
• D) the lack of open-ended questions.
• E) the cost.

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Definitions:

Keto Alcohol

A compound containing both a ketone (carbonyl group) and an alcohol (hydroxyl group) functional group.

1-Methylcyclohexane-1,4-diol

A compound featuring a cyclohexane ring with a methyl group and two hydroxyl groups positioned at the 1 and 4 positions.

Benzyl Alcohol

A type of alcohol with the formula C6H5CH2OH, characterized by a benzene ring attached to a CH2OH group.

Methyl Benzoate

An organic compound formed from the esterification of benzoic acid with methanol, characterized by a sweet smell and used in perfumery.