When Pepsi Max Implemented a Telephone Survey to Determine the Effectiveness

question 148

Multiple Choice

When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign. One of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

• A)Open-ended
• B)Dichotomous
• C)Multiple-choice
• D)Imperative
• E)Declarative

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Definitions:

Unconditional

Not subject to any conditions, limitations, or exceptions; often used in psychological contexts to describe types of positive regard or love.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, depicting a five-tier model of human needs, from basic physiological needs to self-actualization.

Belongingness

The human emotional need to be an accepted member of a group.

Esteem Needs

In Maslow's hierarchy of needs, these represent the human need for respect, self-esteem, and recognition from others.