The Following Are All Guidelines for Questionnaire Construction That Support

question 177

Multiple Choice

The following are all guidelines for questionnaire construction that support ethical marketing research except to

• A)allow the interviewer to introduce him/herself by name.
• B)indicate that this is a marketing research project.
• C)explain that no sales will be involved.
• D)state the likely duration of the interview.
• E)keep the name of the research company confidential.

Understand the concept of homeostasis and its significance in the human body.

Identify the major cavities in the human body and the organs located within them.

Grasp the difference between superior and inferior anatomical locations.

Distinguish between the studies of histology, cytology, and anatomy and their focuses.

---

Definitions:

Adverse Selection

A situation in which asymmetric information results in high-quality goods or high-quality consumers being squeezed out of transactions because they cannot demonstrate the quality of the product they are offering for sale.

Fair Bet

A wager in which the expected value to both parties involved is equal; no side has an advantage.

Standard 52-card Deck

A common set of playing cards used for a variety of games, consisting of four suits with thirteen ranks each.

Decreasing Slope

A downward trend on a graph indicating that one variable decreases as another variable increases.