The Results of Many Studies Have Been Inconclusive Regarding the Association

question 189

Multiple Choice

The results of many studies have been inconclusive regarding the association between buyer behavior and

• A) personality.
• B) perception.
• C) motives.
• D) social class.
• E) learning.

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Definitions:

Negative Reinforcement

The removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.

Electric Shock

A sudden discharge of electricity through a part of the body, which can cause a range of effects from a mild tingling to severe injury or even death.

Positive Reinforcer

A trigger that, when applied post-behavior, augments the likelihood of the recurrence of that behavior.

Primary Reinforcer

A stimulus that satisfies a basic need or instinct, such as food, water, or warmth, and is inherently rewarding.