Examlex
Zerex markets its radiator liquid to different markets;one as a coolant and the other as antifreeze.Which of the following segmentation variables is Zerex most likely using?
Vision
The ability to see or the faculty of sight; it can also refer to the capacity to envisage future developments and work towards them.
Information Processing
Involves the analysis and manipulation of incoming information by the brain, similar to how computers handle data.
Sensation
The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment, giving rise to our experiences of sight, sound, taste, touch, and smell.
Perception
The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.
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