Discuss the Difference Between Sales Forecasts and Company Sales Potential

question 64

Essay

Discuss the difference between sales forecasts and company sales potential. Why is it important for a marketer to be able to forecast sales?

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Definitions:

Formal Authority

A form of power that is recognized and sanctioned by laws and regulations, and is given to individuals in specific roles or positions within a structured organization.

Legal

Pertaining to the law or the set of rules that are enforced through social institutions to govern behavior.

Dependents

Individuals who rely on another person, typically a family member, for financial support and are often considered for exemptions on income tax returns.

Insurance and Tax Purposes

Refers to the need for individuals and organizations to maintain financial records and policies for legal and fiscal responsibilities.