The Process of Dividing a Total Market into Market Groups

question 104

Multiple Choice

The process of dividing a total market into market groups because people within each group have relatively similar product needs is called

• A) segmentation.
• B) diversification.
• C) target marketing.
• D) concentration.
• E) customization.

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Definitions:

Interpersonal Zones

The physical distances individuals maintain in social interactions, which can indicate levels of intimacy, comfort, or social norms.

Private Zone

An area of personal space or psychological boundary that individuals maintain for their comfort and autonomy.

Hall

Commonly references a physical space or corridor within a building, but without additional context, cannot be precisely defined.

Crowded-Uncrowded

This concept explores the impact of physical space and population density on individual behavior, emotions, and social interactions.