A Business Advantage of the Concentrated Targeting Strategy for Any

question 92

Multiple Choice

A business advantage of the concentrated targeting strategy for any company is that it

• A) requires less market research and information.
• B) requires less intensive analysis of customers' characteristics and needs.
• C) allows a firm to utilize all of its production capacity.
• D) maintains the firm's flexibility in moving into other market segments.
• E) allows a firm to develop a special marketing mix for a single market segment.

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Definitions:

Three-part Model

A conceptual framework divided into three sections or components for analysis or understanding.

Memory Storage

The process of retaining information over time through various forms of brain encoding and organization.

Sensory Storage

The shortest-term element of memory, where sensory information is held just long enough to be processed for basic physical characteristics.

Encoding

The process by which information is transformed into a format that can be stored in memory.