Which of the Following Is Not One of the Major

question 48

Multiple Choice

Which of the following is not one of the major categories of consumer market segmentation variables?

• A) Demographic characteristics
• B) Geographic variables
• C) Psychographic dimensions
• D) Situational variables
• E) Behavioristic characteristics

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Definitions:

Managing

The act of planning, organizing, leading, and controlling resources and activities to achieve specific goals.

Expectancy Theory

A motivational theory suggesting that people are driven to act in a certain way based on the expectation that their actions will lead to a desired outcome.

Motivation

The psychological forces that determine the direction of a person's behavior in an organization, a person's level of effort, and a person's level of persistence.

Work

Exertion or effort directed to produce or accomplish something; can be physical or mental.