An Electronics Store Puts a Large Screen TV, Wired for Surround

question 135

True/False

An electronics store puts a large screen TV, wired for surround sound, in a quiet corner of the store with couches and a rug, and plays a recently released movie. These actions give the display the look of a family room or den. The store is using the physical surroundings as a way to influence purchase decisions.

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Definitions:

Interrater

An assessment of the degree to which different raters or observers give consistent estimates or judgments of the same phenomenon.

Parallel Forms

A method of reliability testing in which different versions of a test are administered to the same individuals at different times to measure consistency between the forms.

Test-Retest

A reliability measure to assess the consistency of a test over time by administering the same test to the same subjects at two different points in time.

Internal Consistency

A measure of the reliability of a psychological test or survey, based on the average correlation between items on the same test.