If Campbell Were to Offer Single Serving "Soup for One

question 117

Multiple Choice

If Campbell were to offer single serving "Soup for One" packages to household markets, it would be using segmentation based on

• A) income.
• B) age.
• C) preferences.
• D) geographic considerations.
• E) family life cycle.

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Definitions:

Production Department

The production department is a segment of an organization responsible for the actual creation and manufacturing of goods or services offered by the company.

R&D Department

The division within a company dedicated to research and development activities aimed at innovating and improving products or processes.

Geographic Design

The arrangement of physical space or geographical layout to optimize operations, usually in the context of organizational facilities or urban planning.

Business Integration

The process of combining different aspects of organizations, such as systems, processes, and functions, to operate more efficiently and effectively.