When Using Personality Characteristics as a Market Segmentation Variable, Marketers

question 180

Multiple Choice

When using personality characteristics as a market segmentation variable, marketers generally

• A) conduct personality assessments of their potential target market to determine which personality characteristics they possess.
• B) use research developed by clinical psychologists to determine which personality characteristics consumers using their products are most likely to have.
• C) use generic characteristics that all members of the population have.
• D) use a positively viewed characteristic they assume much of their target market has or would like to have.
• E) conduct a series of focus groups to determine both the positive and negative characteristics members of their target market are perceived to have.

---

Definitions:

Socialize Employees

The process of helping new employees understand, adapt to, and integrate into the norms, values, and culture of their workplace.

Orientation Programs

Initiatives designed to introduce new members to an organization or project, typically involving a briefing on goals, policies, and roles.

Diversity Training

Educational sessions designed to increase awareness and skills in navigating and appreciating differences among people.

Canadian Organizations

Entities that are registered, operate, or are based in Canada, encompassing a wide range of sectors and industries.