Alli Segments Its Diet Pills Based on Those Who Have

question 186

Multiple Choice

Alli segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of

• A) demographics.
• B) lifestyles.
• C) psychographics.
• D) behavior.
• E) personality characteristics.

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Definitions:

Determinants

Factors or variables that causally influence outcomes or conditions in a predictable way.

Leaders

Individuals who guide, direct, or influence people, setting a direction for the group and motivating others towards achieving goals.

External Environment

Factors, forces, situations, and events outside the organization that affect its performance and strategies.

Top Executives

Senior-level managers or leaders in an organization responsible for making overarching decisions and setting strategic directions.