After an Organization Has Determined Which of the Many Segmentation

question 45

Multiple Choice

After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is

• A) evaluating each of the relevant market segments.
• B) selecting the specific target markets.
• C) reviewing the appropriate marketing strategy.
• D) analyzing the interaction between segmentation variables.
• E) developing market segment profiles.

---

Definitions:

Self-Identity

The perception or recognition of one's characteristics, values, and beliefs that define who they are as an individual.

Essential Self

The characteristics that make a person that particular person.

David Hume

An 18th-century Scottish philosopher, historian, economist, and essayist known for his philosophical empiricism and skepticism, as well as his contribution to the naturalist approach to philosophical questions.

Descartes

A French philosopher, mathematician, and scientist, known for his contributions to the development of modern philosophy and the Cartesian coordinate system.