Using the Breakdown Approach to Sales Potential, Estimates Are Made

question 86

Multiple Choice

Using the breakdown approach to sales potential, estimates are made

• A)by referring to specific geographic factors.
• B)by establishing levels of marketing effort that will be required to achieve specific levels of sales.
• C)without reference to industry marketing efforts.
• D)without reference to general economic conditions.
• E)by starting with general economic conditions.

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Definitions:

Personal Property

Any item that is movable and not fixed to real estate, including tangible items like cars, furniture, and electronic devices, as well as intangible items like stocks and bonds.

Real Property

Land and anything permanently attached to it, such as buildings, also known as real estate.

E Ink

A type of electronic paper display technology characterized by low power consumption and high readability in direct sunlight.

Intellectual Property

A legal concept which refers to creations of the mind for which exclusive rights are recognized, such as inventions, literary and artistic works, designs, and symbols, names, and images used in commerce.