When Evaluating Market Segments, Assessment of Competitors Is Important Because

question 201

Multiple Choice

When evaluating market segments, assessment of competitors is important because

• A) it is difficult to segment a market when it has multiple competitors.
• B) an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
• C) sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
• D) a competitive analysis may lead to confusion as to who are the key competitors.
• E) competition is generally not a major problem as long as a marketer is aware of it.

---

Definitions:

Ecological Constraints Hypothesis

The theory suggesting that the distribution and dynamics of animal populations are limited by environmental and ecological factors.

Seychelles Warblers

A small bird species indigenous to the Seychelles Islands known for its interesting mating systems and conservation success story.

Helping Behavior

Acts performed by an individual that are intended to benefit another individual or individuals, often at a cost or risk to the helper.

Cooperative Breeding

A reproductive system where more than two individuals contribute to the care of the offspring, enhancing survival rates in some species.