Scenario 6.1 Use the Following to Answer the Questions

question 202

Multiple Choice

Scenario 6.1
Use the following to answer the questions.
Lil' Angels Kids Spa offers various treatments designed to appeal to the younger customer.Treatment options include manicures,pedicures,facials,tea parties,and dress up photos.Parents can even purchase a birthday party package.Currently,Lil' Angels offers its services only to girls under the age of 14.Originally begun in Delaware,Lil' Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17.The company realizes that some changes may be needed.For example,management wants to find out if the older girls will be interested in their birthday party and tea party services.
-Refer to Scenario 6.1.Lil' Angels Kids Spa is currently using a(n) ____ targeting strategy.

• A)undifferentiated
• B)exclusive
• C)concentrated
• D)differentiated
• E)selective

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Definitions:

Public Debt

The total amount of money that a government owes to creditors, typically as a result of borrowing to finance its expenditures.

GDP

Gross Domestic Product, which measures the total value of all goods and services produced within a country's borders in a specific time period.

Percentage

A percentage is a way of expressing a number or ratio as a fraction of 100, used to compare sizes of quantities and changes in them over time.

Automatic Stabilizers

Financial policies and schemes intended to balance out variations in a country's economic performance, avoiding extra government or policymaker involvement.