Scenario 6.1 Use the Following to Answer the Questions

question 108

Multiple Choice

Scenario 6.1
Use the following to answer the questions.
Lil' Angels Kids Spa offers various treatments designed to appeal to the younger customer.Treatment options include manicures,pedicures,facials,tea parties,and dress up photos.Parents can even purchase a birthday party package.Currently,Lil' Angels offers its services only to girls under the age of 14.Originally begun in Delaware,Lil' Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17.The company realizes that some changes may be needed.For example,management wants to find out if the older girls will be interested in their birthday party and tea party services.
-Refer to Scenario 6.1.Which of the following best describes Lil' Angels' current approach to the market?

• A)It is segmenting the market according to demographic variables.
• B)It is segmenting the market according to product-related variables.
• C)It has chosen a segment that is not identifiable and divisible.
• D)Its market is impossible to reach because of legal constraints.
• E)It is not segmenting the market but is attempting to reach everyone with the product.

---

Definitions:

Default Option

A pre-selected choice among a set of options that will be applied if no alternative is specified by the decision-maker.

Action

The act of doing something or taking steps towards achieving an outcome.

Reactance

An encouraging response to incentives, personalities, standards, or rules that risk or nullify specific behavioral liberties.

Advertisement

A public announcement in a variety of formats designed to promote a product, service, or event to influence consumer behavior.