Purchasers Who Intend to Use or Benefit from the Purchased

question 77

Multiple Choice

Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the

• A)ultimate consumers.
• B)end-use consumption group.
• C)business market.
• D)household purchasing group.
• E)organizational market.

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Definitions:

Choices

The range of different options or decisions available to an individual or organization.

Rivalry

The competitive relationship between businesses in the same industry, aiming to achieve higher sales, market share, and customer loyalty.

Competition

A scenario where two or more parties strive for a common goal which cannot be shared, such as market share, victory in a sport, or the acquisition of a contract.

Industry

Refers to the production of goods or services within an economy, typically classified into sectors based on their main source of revenue and activity.