A Marketer's Use of Framing Can Make a Product Characteristic

question 220

True/False

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

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Definitions:

Categorical Grants

Federal funds provided to states and localities, earmarked for specific, narrowly defined purposes, usually with conditions attached.

Unfunded Mandates

Regulations or requirements imposed by higher levels of government without providing corresponding funds to cover the costs.

Block Grants

Funds provided by the federal government to state and local governments to support broad purposes with relatively few restrictions on how they are spent.

Cooperative Federalism

A concept of federalism in which national, state, and local governments interact cooperatively and collectively to solve common problems.