Scenario 7.1 Use the Following to Answer the Questions

question 64

Multiple Choice

Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Kate has asked several of her friends and family members where they have their cars repaired,since she has experienced a problem starting her car when the weather is cold.Kate has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.Steve,one of Kate's friends,had a very poor experience with Skola's.However,once he complained to them,they fixed the situation and now he prefers their auto repair shop over others.
-Refer to Scenario 7.1.The change in Steve's behavior toward Skola's Auto Repair,caused by the company's response to his complaint,is a function of

• A)perception.
• B)motivation.
• C)attitudes.
• D)learning.
• E)influence.

Assess the impact of governmental regulations on market equilibrium.

Understand the effect of substitute and complementary goods on market dynamics.

Interpret market data from tables and figures to identify market equilibria.

Predict market outcomes based on changes in market conditions.

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Definitions:

Insight Therapy

A type of psychotherapy aimed at increasing a patient's awareness of underlying motives and defenses to change behavior.

Chronic Anxiety

A state of persistent and excessive worry and fear over everyday situations that lasts for six months or more.

Transference

In psychotherapy, the process by which emotions originally associated with a significant person in an individual's life are unconsciously transferred to the therapist.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology.