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Discuss how reference groups and opinion leaders influence purchase behavior.
Casual Partners
Relationships that are formed without formal commitments or expectations, often characterized by their informal and non-exclusive nature.
Opposite Sex
A term traditionally used to refer to the gender binary, specifically the other gender in contrast to one’s own.
Heterosexual
A person who is sexually attracted to people of the opposite sex.
Attracted
Feeling drawn to or interested in something or someone, often in a romantic or aesthetic sense.
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