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Discuss How Reference Groups and Opinion Leaders Influence Purchase Behavior

question 117

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Discuss how reference groups and opinion leaders influence purchase behavior.


Definitions:

Casual Partners

Relationships that are formed without formal commitments or expectations, often characterized by their informal and non-exclusive nature.

Opposite Sex

A term traditionally used to refer to the gender binary, specifically the other gender in contrast to one’s own.

Heterosexual

A person who is sexually attracted to people of the opposite sex.

Attracted

Feeling drawn to or interested in something or someone, often in a romantic or aesthetic sense.

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