What Are Some of the Major Concerns of Business Customers

question 76

Essay

What are some of the major concerns of business customers in making purchase decisions?

Recognize benchmarking as a tool for organizational improvement.

Understand the key benefits and components of corporate social responsibility.

Recognize the impacts of various technological systems (HRIS) on human resources management.

Identify strategies for obtaining competitive advantage through effective human resource management.

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Definitions:

Mission Statement

A short declaration that outlines an organization's purpose, objectives, and approach in serving its stakeholders.

American Marketing Association

An organization for individuals engaged in marketing, both practitioners and academics, on a global scale.

Statement of Ethics

A formal document outlining the ethical guidelines and principles that a company or organization commits to uphold.

Ethical Value

Principals or standards of behavior considered morally right or acceptable in a society or community, governing individuals and organizations.