When a Consumer Purchases Products Occasionally or Needs Information About

question 162

Multiple Choice

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category,he or she will most likely engage in

• A)enduring purchase behavior.
• B)routinized response behavior.
• C)extended problem solving.
• D)impulse searching.
• E)limited problem solving.

---

Definitions:

Mergers and Acquisitions

Business activities where companies are bought, sold, or combined to improve competitiveness, expand operations, or enter new markets.

Western Media Companies

Organizations based in the Western world, particularly in Europe and North America, that produce and distribute content such as news, entertainment, and information.

Exporting Content

The process of distributing digital or traditional media content beyond its original market for wider consumption.

Global Digital Divide

The gap between individuals, households, businesses, and geographic areas at different socio-economic levels with regard to their opportunities to access information and communication technologies.