The Three Major Types of Reference Groups Are

question 28

Multiple Choice

The three major types of reference groups are:

• A)membership, aspirational, and advocacy.
• B)advocacy, avoidance, and approach.
• C)aspirational, disassociative, and membership.
• D)actual, implied, and desired.
• E)family, peer group, and media.

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Definitions:

Revenue Potential

An estimate of the amount of money a business can generate from its activities within a certain period.

Top-Down Analysis

Determining the total market using demographic data and then estimating your share of the market.

Drivable Radius

The distance or area around a central point that can be conveniently reached by driving.

Lifestyle Habits

Regular behaviors or practices by individuals that affect their health and well-being.