Marketers Who Attempt to Use Reference-Group Influence in Advertisements Are

question 203

Multiple Choice

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

• A)people in a specific group buy the product and are highly satisfied by it.
• B)reference groups should be of little concern to the consumer.
• C)reference groups are "in" and everyone should belong to at least one.
• D)all products and brands are influenced by reference groups.
• E)people in a specific group have tried the product and dislike it.

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Definitions:

Technological Innovations

New inventions and improvements in existing technologies that can potentially change people's lives and society's structures.

Industrial Model

A representation or system that embodies the principles and practices of large-scale manufacturing and industrial production.

Craft Lines

Specialized fields or areas of craftsmanship where specific traditional skills and knowledge are practiced and passed down.

Risk Society

A society where the management and prevention of risks, particularly those that are man-made, become central to social, political, and economic life.