Estimating the Cost of Entering a Market and Focusing on a Specific

question 148

Multiple Choice

Estimating the cost of entering a market and focusing on a specific target segment is important because

• A) cost estimates are crucial to estimating sales potential accurately.
• B) higher costs will keep other potential competitors from entering that particular segment.
• C) customers are more likely to be attracted to marketers that invest heavily in the target segment.
• D) the organization's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
• E) higher cost generally ensures long-term success.

---

Definitions:

Adult Attention Deficit Hyperactivity Disorder (ADHD)

A neurodevelopmental disorder characterized by persistent patterns of inattention, hyperactivity, and impulsivity that adversely affects functioning or development in adults.

Medications

Substances used for medical treatment, especially pharmaceutical drugs.

Inattention

A lack of focus or difficulty concentrating on tasks at hand, which can be symptomatic of various mental or psychological disorders.

Impulsivity

The tendency to act on urges and desires spontaneously and without adequate thought to the consequences.