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Just as attitudes are learned, they can be changed.
Public Relations
The strategic management of communication and relationships between an organization and its publics to shape its image.
New Media
Digital forms of communication and content delivery, such as social media, websites, and streaming services, which have emerged with technological advancements.
A method of exchanging digital messages over the Internet, using standardized protocols.
Internal Audience
The group within an organization or community targeted by a message or information.
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Q54: _ connects customers with marketers as well
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