Marketers May Try to Change Consumers' Attitudes Toward a Product

question 191

True/False

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

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Definitions:

Perpetrator

An individual who commits an offensive, harmful, or illegal act.

Cognitive Reappraisal

A form of emotion regulation in which an individual changes her emotional response to a situation by altering her interpretation of that situation.

Suppression

The conscious or subconscious act of stopping oneself from thinking or feeling certain emotions or thoughts.

Cognitive Reappraisal

A psychological strategy that involves changing the way one thinks about a situation in order to alter its emotional impact.