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Problem recognition can be stimulated by external sources,such as trade shows or sales representatives.
Lessor
The owner of an asset who leases it to another party, known as the lessee, under a lease agreement.
Lessee
An individual or entity that leases an asset from another, the lessor, under the terms of a lease agreement.
Lease Agreement
A contract between two parties where one, the lessor, provides an asset for use to the other, the lessee, for a specific period in exchange for periodic payments.
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