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After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogs and trade publications looking for these parts. The buyer is at which stage in the business buying decision process?
Prefrontal Areas
Regions of the frontal lobes of the brain that are involved in complex behaviors including planning, decision-making, and moderating social behavior.
Amygdala
A small almond-shaped structure in the tip of the temporal lobe that plays a role in emotional behaviour.
Paranoid
A mental state characterized by persistent delusions of persecution or unwarranted mistrust and suspicion of others.
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