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How Does Using an Exporting Intermediary Limit the Risk Involved

question 145

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How does using an exporting intermediary limit the risk involved with global marketing?


Definitions:

Forced Coercion

Employing threats or pressure to compel someone to act in a desired way against their will.

Rational Persuasion

A method of influencing others through logical arguments and factual evidence to change their attitudes or behaviors.

Refreezing Phase

The stage in Lewin's change management model where new behaviors or changes are solidified into the culture or operational practices of an organization or group.

Rational Persuasion Strategy

Pursues change through empirical data and rational argument.

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