As Digital Communication Technologies Have Advanced,it Possible for Marketers to

question 111

Multiple Choice

As digital communication technologies have advanced,it possible for marketers to

• A)have more control over their product's positioning.
• B)have more control over the processing of information.
• C)have more control over people's perceptions of their business.
• D)be more selective on news releases regarding their company.
• E)reach markets that were previously inaccessible.

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Definitions:

Political Process

The methods and tactics used in the function and operation of political institutions and the acquisition of power.

Inefficient Use

The scenario where resources are not employed in the best possible manner, leading to wastage or suboptimal outcomes.

Wasteful Use

The inefficient or excessive consumption of resources without providing proportionate benefits.

Shortsightedness Effect

The tendency of decision-makers to prioritize short-term gains and benefits over long-term consequences, often resulting in adverse outcomes.